Identity first.
Then the logo.
We don't design logos. We do the step before it: from your workbook answers we write your brand guide, so the designer knows what to make and the result is yours.
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What the guide covers
Colours, fonts, feeling, voice and tone, and what doesn't fit your business.
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Directions for the designer
If you need a new logo or a refresh, your designer gets a ready brief. Fewer rounds, a result that fits.
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One guide for everything
The same guide sets your site, your copy, your posts and your ads.
Frequently asked questions
Do you design logos?
No. We prepare the brand guide and the directions for the designer who draws it. If you don't have a designer, we'll suggest one we work with.
How do we start?
With the workbook. It's the first step for every client. It becomes your brand guide, which is part of the build, and our offer based on your needs.
I already have a logo. What happens?
We look at it alongside the guide. If it fits, it stays. If it needs a refresh, we'll tell you what and why.
